Brand & identity
Positioning, naming, logo and visual identity, tone of voice and brand guidelines that make a business recognisable in its own market.
Learn more →Concept · Creative · Production
Campaigns & advertising
A campaign is a single idea that survives being cut down to a 300×250 banner and blown up to a gable wall. We develop the idea, produce every format it needs, and plan the media so the budget lands where your audience actually is.
Who this is for
- Seasonal, launch, recruitment and awareness campaigns with a fixed window
- Businesses running several channels that currently look unrelated
- Companies with a set budget that needs a defensible allocation
- Local and regional advertisers who need print and digital handled together
What you receive
- Written campaign brief with objective, audience, message and success measure
- Concept routes presented with the reasoning behind each
- Master creative plus every adapted size and format the plan needs
- Copy in Danish and English where the campaign runs in both
- Media plan: channels, timing, split and the reasoning behind the split
- Production management, artwork delivery and deadline handling with each publisher
- Post-campaign report against the objective agreed at the start
How it runs
From first meeting to delivery
01
Brief and objective
We write the brief with you. If a campaign objective cannot be measured, we say so before you spend anything.
02
Concept
Routes developed against the brief and presented with the rationale, not just the visuals.
03
Production
Artwork, copy, film and audio in every required format, to each publisher's specification.
04
Run and report
Live monitoring during the flight, then a written report against the original objective.
Engagement facts
Timeline, price, reporting and who does the work
Indicative timeline
Four to ten weeks from brief to launch for a multi-channel campaign; faster for a single-channel burst. Print and outdoor deadlines are set by the publisher and are stated in the plan.
Pricing approach
Creative and production are quoted as a fixed price against the agreed format list. Media spend is separate, stated at net cost in the plan, and is either invoiced through us or paid by you directly to the publisher — you choose, and either way you see the actual rate.
Reporting
A status note during the flight and one written post-campaign report: what ran, what it cost, what was measured and what we would change. Figures are quoted with their source.
Who does the work
Concept, copy, design and media planning sit in one team in Herning. Film, photography, voice and print production are booked as named suppliers in the quotation.
What this service does not include
Stated up front so a quotation never contains a surprise. Anything below can be added as separate, separately priced scope.
- Guaranteed reach, sales or response figures — no agency can honestly promise these
- Media spend, which is always shown separately from our fee
- Talent, music and stock licences beyond the term stated in the quotation
- Ongoing always-on ad management, which is priced as a retainer
Other services
Often combined with
Digital & web
Websites and landing pages, SEO, email and marketing automation — built to be fast, accessible, measurable and yours to keep.
Learn more →Paid media & social
Search, social and display advertising set up cleanly in your own accounts, run transparently and reported with the platform numbers attached.
Learn more →Have a campaign window in mind?
Tell us about your business and your goal. We will come back with honest, practical next steps — no obligation.