Search · Social · Display

Microsoft Advertising management

Microsoft Advertising reaches searchers that Google-only advertisers miss, and it applies its own editorial, identity and landing-page rules. We build and run the campaigns, and we treat those rules as part of the job rather than something to discover after a disapproval.

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Who this is for

Danish advertisers already on Google Ads who want a second search channel
Businesses whose Microsoft account was set up quickly and never structured
Advertisers facing disapprovals, editorial rejections or a verification hold
Companies that need Danish-language ads pointed at a Danish landing page

What you receive

Account audit covering structure, tracking, editorial status and verification state
Campaign, ad-group and keyword structure built in your own Microsoft Advertising account
Danish and English ad copy written against the destination page, so ad and page match
Negative-keyword baseline and an ongoing search-term review
UET tag implementation with consent handling checked before it fires in the EEA
Conversion goals, offline conversion import where it applies, and audience setup
Import from Google Ads where useful, then correction of what does not translate
Advertiser Identity Verification support: which document proves what, and why a submission was rejected
A monthly written report with the Microsoft export attached

How it runs

From first meeting to delivery

Audit and policy check

We review the account, the destination pages and the identity details against Microsoft's current policies, and list what would block delivery.

Structure and tracking

Campaigns rebuilt around real search intent, UET and conversion goals verified end to end before spend starts.

Launch in stages

Budget is released gradually so an editorial problem costs a little, not a month.

Optimise and report

Weekly search-term and bid work, logged; a monthly report against the goal agreed at the start.

Engagement facts

Timeline, price, reporting and who does the work

Indicative timeline

Two to three weeks from kick-off to live campaigns, assuming the account is in good standing. If identity verification or an editorial appeal is outstanding, Microsoft's own review time applies and we cannot shorten it.

Pricing approach

A fixed monthly management fee agreed in writing, based on the number of campaigns and languages. Your media spend goes directly to Microsoft on your own payment method. We never take a percentage of spend, because that rewards spending rather than results. One month's notice, either way.

Reporting

A monthly report with the Microsoft Advertising export attached: spend, impressions, clicks, conversions, cost per conversion and every change we made. You keep administrator access throughout and can check any figure yourself.

Who does the work

Run in-house from Herning. We describe ourselves only as an agency that manages Microsoft Advertising accounts — we make no claim to partner status, tier or certification unless and until Microsoft has granted one in writing.

What this service does not include

Stated up front so a quotation never contains a surprise. Anything below can be added as separate, separately priced scope.

Guaranteed approval, impression share, position, cost per click or conversion volume — these are Microsoft's decisions and the market's, not ours
Media spend, which is billed by Microsoft to you and never marked up
Campaigns for gambling, adult, illegal, or unlicensed financial or medical products
Any attempt to work around a suspension, such as opening a replacement account — we will not do it, and it makes the original case worse
Correcting your public register or company records on your behalf, though we will tell you exactly what needs to match

Other services

Want your Microsoft campaigns built to survive review?

Tell us about your business and your goal. We will come back with honest, practical next steps — no obligation.

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