Rebrand for a regional retailer
A full visual identity, a store signage system and a launch campaign — built to feel local and modern at once. This is the shape such a project takes with us.
A project of this type includes
- Positioning and messaging hierarchy, agreed in writing
- Logo suite in vector and web formats, with single-colour and responsive variants
- Colour and type system with accessible contrast pairings
- Signage specification for exterior, window and in-store
- Launch campaign creative in the formats the media plan requires
- Written brand guidelines and full source-file handover