Advertising & marketing · Herning, Denmark

When your brand wins, your audience wins too.

We are a full-service advertising agency in Herning. Since 2005 we have built brands, campaigns and digital growth that work for the business and for the people it serves — the win-win way.

Est. 2005
Two decades in Herning
360°
Strategy, creative & media
Group
Part of a regional media house
Who we are

A Herning agency that treats your growth as a shared win.

WIN-WIN MARKETING A/S has worked from Østergade in Herning since 2005. We are a registered Danish advertising agency (reklamebureau) and part of a regional media group, which gives our clients strategy and creative under one roof and genuine reach into local and regional media. The name is the promise: marketing only succeeds when both sides win — the brand and the audience it wants to reach.

01

Local roots, real reach

Based in Herning and connected to a regional media house, so your message reaches people where they already are.

02

One team, full picture

Strategy, design, copy, digital and media planning sit together — fewer hand-offs, one clear plan.

03

Honest, measurable work

We agree on what success means up front and report against it plainly — no vanity numbers, no guarantees we cannot keep.

Company facts, dated and checkable

The company and the website are different ages, so both dates are stated. Everything below can be checked against the official Danish business register.

Legal name
WIN-WIN MARKETING A/S
Company founded
20.06.2005
Website launched
June 2026
Registration
CVR 28886438 · DK28886438
Registered address
Østergade 21, 7400 Herning
What we do

Seven services, one joined-up plan.

Pick a single discipline or let us handle the whole picture. Each service below has its own page with deliverables, timeline, pricing approach and what is not included.

01

Brand & identity

Positioning, naming, logo and visual identity, tone of voice and brand guidelines that make a business recognisable in its own market.

Strategy · Identity · Guidelines
Learn more →
02

Campaigns & advertising

One idea, planned and produced end to end for print, outdoor, digital and broadcast — with the media plan built alongside the creative, not after it.

Concept · Creative · Production
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03

Digital & web

Websites and landing pages, SEO, email and marketing automation — built to be fast, accessible, measurable and yours to keep.

Web · SEO · Email
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04

Paid media & social

Search, social and display advertising set up cleanly in your own accounts, run transparently and reported with the platform numbers attached.

Search · Social · Display
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05

Microsoft Advertising management

Microsoft Advertising (Bing) campaigns for the Danish market — built in your own account, with policy compliance and identity verification handled as part of the work.

Search · Social · Display
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06

Content & production

Copywriting, photography, film, motion and design — the words and pictures that carry a campaign across every channel.

Copy · Photo · Video
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07

Strategy & media planning

Marketing strategy, audience and channel planning and media buying — including the local and regional media our group reaches.

Strategy · Planning · Media
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The win-win way

How we work, in four honest steps.

A simple, transparent process. You always know what stage we are at, what it costs and what comes next.

01

Listen & learn

We start with your business, your customers and your goals — not with a template. Discovery, audit and a clear brief.

02

Plan

A strategy with defined objectives, channels, timeline and budget. You approve the plan before any work begins.

03

Create

Concept, design, copy and build. We share work early and often so there are no surprises at the finish line.

04

Grow & report

We launch, measure against the goals we agreed and report plainly — then refine what the data tells us to.

Capabilities

What we deliver, described in full.

Four disciplines, each with the deliverables a project of that type actually contains. These are descriptions of our own scope of work — not client case studies, and not results we are claiming.

These are capability descriptions, not client case studies. No client is named, no logo is shown and no performance figure is claimed anywhere on this page.
Capability example
Brand identity

Rebrand for a regional retailer

A full visual identity, a store signage system and a launch campaign — built to feel local and modern at once. This is the shape such a project takes with us.

A project of this type includes

  • Positioning and messaging hierarchy, agreed in writing
  • Logo suite in vector and web formats, with single-colour and responsive variants
  • Colour and type system with accessible contrast pairings
  • Signage specification for exterior, window and in-store
  • Launch campaign creative in the formats the media plan requires
  • Written brand guidelines and full source-file handover
Scope: identity, guidelines, rollout · Typical duration: 8–12 weeks
Capability example
Integrated campaign

Seasonal campaign across print & digital

One concept carried across newspaper, outdoor, social and a landing page — consistent message, every channel, one deadline calendar.

A project of this type includes

  • Written brief with objective, audience and success measure
  • Concept routes presented with rationale
  • Master creative plus every adapted print, outdoor, social and display size
  • Danish and English copy where both are required
  • Media plan with channel split, timing and net rates
  • Artwork delivery to each publisher, to their specification
  • Post-campaign report against the objective set at the start
Scope: concept, creative, media plan · Typical duration: 4–10 weeks
Capability example
Digital & web

Website & lead generation

A fast, accessible website paired with a measurable search and email programme to bring in qualified enquiries.

A project of this type includes

  • Information architecture, wireframes and responsive design system
  • Front-end build tested with a keyboard against WCAG 2.2 AA
  • Technical SEO: titles, canonicals, hreflang, sitemap, structured data
  • Server-side contact handling with validation and spam controls
  • Consent-aware analytics, or none at all if preferred
  • Email templates and automation flows
  • Handover pack: source files, credentials and a maintenance plan
Scope: web build, SEO, email · Typical duration: 8–16 weeks
Capability example
Content & film

Brand film & photo library

A short brand film and a reusable photography library that give a business months of on-brand content instead of one-off assets.

A project of this type includes

  • Content plan mapped to channels, formats and dates
  • Script, storyboard and an approved shot list
  • Shoot production: locations, permissions, talent and crew, all named
  • Edit, grade, subtitles and per-channel versions
  • Retouched stills catalogued in every required size
  • Written usage rights covering territory, channels and term
Scope: film, photo, art direction · Typical duration: 3–8 weeks
Why a win-win partner

What you can hold us to.

Clear scope and price

Every engagement starts with a written scope, timeline and price. No hidden fees, no surprise invoices.

No empty promises

We do not guarantee rankings, sales or viral reach. We commit to good work, sound strategy and honest reporting.

You own your accounts

Your ad accounts, domains, analytics and data stay in your name. We work in them — you keep them.

GDPR by default

We handle data carefully and only collect what a project needs, in line with Danish and EU data-protection law.

2005
Company founded in Herning
7
Connected services
A/S
Registered Danish company
1
Team, end to end
Good to know

Questions clients ask first.

Yes. We work with businesses of many sizes across Jutland and beyond — from a single campaign to an ongoing partnership. We scope the work to the goal and the budget.
Absolutely. You can hire us for a single discipline or for the full marketing picture. There is no obligation to take everything.
No serious agency can honestly guarantee specific sales, rankings or reach. We guarantee professional work, a sound strategy and transparent reporting against goals we agree with you.
Send us a short note about your business and what you want to achieve. We reply within two working days to arrange a no-obligation conversation.

Let's make it a win-win.

Tell us about your business and your goal. We will come back with honest, practical next steps — no obligation.